Building relationships with key customers and opinion leaders is essential to the success of all our clients. We are experienced at leveraging a variety of tactics, beyond media relations, to drive interest from medical professionals.
Publication Services
With a medical writing team comprised of healthcare specialists and former magazine editors, our publication capabilities marry academia and journalism to drive your clinical data into print and to the podium. Our wide range of publication services include:
- Byline article development
- Abstract development and submission
- White papers
- Manuscript submission
- Letters to the editor and Op-Ed pieces
- Clinical experience commentaries and case studies
- Multiple author process management
Podium Support
Our speakers' circuit programs leverage and promote your greatest asset: endorsement from industry leaders discussing the newest trends in your industry. We offer:
- Presentation training
- Presentation development
- Promotion of papers and posters
Clinical Trial Recruitment
Promoting patient success stories can dramatically increase patient enrollment, improve physician confidence and stimulate positive media coverage of clinical trials. Working with your marketing team, primary investigators and participating trial sites, we customize programs to increase awareness of your study in compliance with FDA and HIPPA regulations and with each medical center's internal review board, including:
- Multiple trial site announcement strategy
- Press release collaboration (e.g. public affairs and IRB)
- National and Regional media outreach support
- Physician and patient spokesperson media training
- Patient advocacy group partnerships
- Recruitment tracking and reporting
Medical Meeting Support
Medical meetings are choice venues for securing one-on-one interviews with professional trade media and local media outlets. We work with our clients to maximize news coverage and exposure to key influencers at selected conferences and trade shows. Our on-site support services include:
- Onsite media briefings
- Press events
- Educational symposia
- Onsite competitive analysis
- Press room and news monitoring
Educational Symposia
Educational symposia allow you to inform physicians, industry experts and the trade media about developments in your field. We work with you to select the most newsworthy content, put together an expert panel and find the best location and time for the symposium to ensure that your message reaches its intended audience. We offer:
- Venue selection and event planning
- Content selection
- Panel selection and preparation
- Media outreach and promotion
Physician Roundtables
Bringing together luminaries for an in-depth discussion of the management, trends and potential breakthroughs in a particular medical specialty is an effective way to garner exclusive feature coverage that can change perceptions in the medical community. Our services include:
- Physician and moderator evaluation
- Publication and journalist selection
- Sponsorship and advertising
- Discussion content and questionnaire development
- Publicity and publication of clinical outcomes
