Patients ultimately influence health care decisions. Therefore, reaching beyond the medical community is essential for both approved products and for products that are in mid- or late-stage clinical trials. We are experienced at managing the national media while orchestrating participation from physicians, patients and patient advocacy groups to ensure positive coverage.
Grassroots Campaigns
Grassroots campaigns are designed to build awareness at the community level. In some cases the strategy involves supporting regional clinical trial recruitment efforts, while in others it involves leveraging leading experts and patient testimonials to increase consumer endorsement. We can help you to:
- Evaluate regional media outlets and community demographics
- Partner with local hospitals, private practices and advocacy groups
- Conduct regional media outreach
- Support physicians, patients and other participants
- Leverage local coverage to reach national syndicates
Community Awareness
While national news is always sought after, local news outlets are an often overlooked but key resource for your organization. We ensure that your story is known locally, thereby positioning your company as an important contributor, resource, employer and neighbor in your own community. We can facilitate:
- Open house events and media tours
- Local media outreach
- Community service programs
National Media Outreach
Our team of media relations experts has secured hundreds of news stories for our clients in leading national newspapers, syndicated news stations and morning talk shows. A sample of these outlets include:
- Newspapers: The Wall Street Journal, the Washington Post, New York Times, USA Today, Chicago Tribune, Boston Globe, Los Angeles Times, San Francisco Chronicle, and the San Jose Mercury News, etc.
- Magazines: Time Magazine, BusinessWeek, Newsweek, Elle, Maxim, Parade, Forbes, Fortune, Discover, National Geographic, etc.
- Broadcast: "The Today Show," "Good Morning America," and more than 100 other major television affiliates nationwide, including: ABC, NBC, CBS, Fox and CNN syndicates, Univision, Telemundo as well as BBC Radio and NPR.
- Wires: Associated Press, Reuters, United Press international, to name a few.
- Online: ABCNews.com, Yahoo! Health, WebMD, etc.
Social Media
With the window on traditional media becoming narrower and narrower, using social media networks, such as Twitter, Facebook and blogs has never been more important. But there is much more than just putting up a Facebook page and hoping for the best. Social media planning takes research and maintenance to use it to its fullest. We can help you to:
- Set-up and maintain social networking sites
- Conduct outreach to drive viewers to your sites
- Start and maintain a blog for your company
- Research blogs to pitch story ideas
- Learn what your competitors are doing in the social networking world
Coalition Building
Building partnerships among industry, advocacy groups, non-profits and elected officials is an effective way to increase public awareness of important health issues that no single entity could either execute credibly or fund alone. CoActive has been instrumental in creating coalitions of key industry players within related therapeutic fields resulting in national public awareness campaigns that reach millions of consumers. Our services include:
- Coalition planning and strategy
- Partnership selection
- Industry Call-to-Action
- Speaker's panel selection
