Strategy and Positioning

Every company has a story to tell. Our role is to evaluate your promotional objectives, identifying characteristics that will set your organization apart from the competition.

• Business identity and product positioning
  

  - Competitive research, news auditing and analysis

• Corporate and product announcement strategy
  

  	- Key message development
  	- Media “Talking Points”/Qs & As
  	- Strategic counsel

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Communications Platform

Compelling and consistent messaging is the cornerstone of your communications platform. From press releases and media kits to video news releases and satellite media tours, we design tactical programs that cut through the noise of the marketplace.

• Press release development and distribution
• Corporate and product media kits
• Crisis communications
• Sales force support materials
• Customer newsletters
• Video and radio news releases
• Media and analyst tours
• Satellite media tours

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Media Relations

Where do most people receive their information? From the media. Or from people who received their information from the media. If you want to influence what people know or think about you, you must work with the media. Our credibility with journalists is supported by more than a decade of experience. See recent articles.

• One-on-one media outreach
• Print, radio and TV story placement
• Media query management
• Deskside media briefings
• Trend and editorial calendar research
• Media list development
• Clip monitoring and analysis

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Trade Shows

Medical meetings are choice venues for securing one-on-one meetings with professional trade media. We work with our clients to maximize news coverage and exposure to key influencers at selected conferences.

• Onsite media briefings
• Educational symposia
• Competitive analysis
• Press room monitoring

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Press Events

From press conferences to splashy cocktail receptions, we know how to throw a party. Our experience working with the trade media and conference personnel has resulted in exclusive opportunties for our clients to preview their products before opening sessions, receive endorsement from leading fellowships and leverage non-profit associations.

• Conference and reception planning
• Guest lists, invitations and confirmations
• Spokesperson and vendor selection
• Multiple location event management
• Photography, video and audio taping
• Charity galas and award ceremonies

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Spokesperson Training

Presentation and media training is critical prior to media interviews or presentations. Our focus is to prepare your speakers to deliver succinct and powerful messages to reach your most influential audiences.

• Speech and presentation development
• Media skills workshops
• Interview preparation
• Individual coaching sessions
• Executive media training

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