• Healthcare is in our DNA. We believe healthcare requires a different skill-set than any other kind of PR. Every news angle must embody a compelling human interest story. Trade reporters expect clinical and technical knowledge that can only come from hands-on experience. FDA and regulatory guidelines must be followed at all costs. Knowing what’s expected helps us get up-to-speed on your business quickly.
  
  
• PR is our game. We have built brands and products from the ground up, taken private companies public and forged campaigns that touch every audience - from press and analysts to customers and partners. We start by designing a public relations strategy to fit your needs and then we apply the talent to generate coverage that advertising dollars can’t buy.
  
  
• We are CoActive. Our name says it all. Our public relations specialists work closely together — and with you — to synchronize messages, strategies and solutions. We are passionate, results-oriented and above all we believe that when you do what you love, it shows

At CoActive, we help shape your organization and the way it performs by:

• Changing the perception of your organization in the media
• Maximizing the quality and quantity of your press coverage
• Distinguishing your company from its competitors
• Motivating your customers, investors, opinion-leaders and employees
• Positioning your spokespeople as industry luminaries
• Sustaining long-term interest in your company’s methodologies and product pipeline