Corporate Awareness/Product Launch
“CoActive has played an important role in helping us to define our corporate identity and position ourselves for a successful product launch. We have been impressed with their ability to work within the boundaries defined by the science to help create text accurately describing our products and strategies.”
History: Almost by accident, Warren Hoeffler, Clinical Professor at Stanford Medical School’s Department of Dermatology, discovered a new method of growing bio-engineered skin while conducting a routine experiment. Realizing the promise that bio-engineered skin could one day offer burn victims and the viability for an alternative to expensive and controversial animal testing, Dr. Hoeffler founded Xgene Corporation in 1998.
Challenge: As a virtually unknown start-up, Xgene needed to gain market awareness in order to attract commercialization partners, customers and investors.
Solution: CoActive developed Xgene’s first message platform, press kit and product press release for AccuSkin™ – a unique cosmetic and toxicology testing assay. In addition, CoActive initiated a media relations campaign targeting health and business reporters in the San Francisco Bay Area.
Results: CoActive secured several feature articles for Xgene in local newspapers, including San Mateo County Times and Silicon Valley Biz Ink. This increased exposure helped Xgene leverage a leading commercialization partner and gain valuable recognition in the San Francisco Bay Area – the nation’s leading biotech community.
